Trump Has the Most Success
Donald Trump was a blessing on the bottom lines of national news outlets. Since taking office, the New York Times has made a billion dollars of subscription revenue, CNN ratings have risen. But his full presidency may be thanks to the state of local news across the United States, according to a lengthy new report from Politico.Trump Has the Most Success
According to their findings, Trump prospered in so-called “deserts news,” or areas with fewer than the average number of people sharing the news. Trump did not exceed Hillary Clinton only in these areas but surpassed the results of Mitt Romney in the 2012 election.Trump Has the Most Success
There are more people who bring news directly from the social media, where Trump can publish everything he wants without being mediated by a truth checker, as he did when he repeatedly attacked the convoy of immigrants fleeing Central America. Billionaires buy and cut local papers all over the country, and now Sinclair Broadcast Group, thanks to the Trump agent at the FCC Ajit Bay, is poised to control local news stations in 72 percent of the country.
This last point paints a particularly bleak picture: Local TV news has been losing ratings, but it still attracts more viewers on average than cable news or the news network.
Politico’s findings – which put Trump’s escalating attacks on the media in a new context – resulted in a comparison of election results and subscription information from Alliance for Audited Media, an industry group that verifies digital printing and publishing for advertisers. The results cover more than 1,000 news publications in more than 2,900 of the 3,100 counties in each state, with the exception of Alaska, which does not hold county-level elections.
The results show a clear correlation between low participation rates and Trump’s success in the 2016 election, both against Hillary Clinton and in comparison with Romney in 2012. These links were statistically significant even when they explained other factors likely to affect voters’ choices.
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